John McGrath Kia | Open Principle Architects

In 2021 KIA globally launched a bold reinvention of Corporate Identity and brand, including a new logo, change in strategic direction and new Store Identity. The new design philosophy ‘Opposites United’ is inspired by nature, combining contrasting qualities and juxtaposing polar opposites to achieve a new outcome. This philosophy is notable in the contrast between the achromatic exhibition area and the warm sensibility of the customer area, with articulation that inspires movement between the two. These two distinct spaces are delineated and ‘fused’ together by the emphatic red angled loop that balances dimensions and proportion. Open Principle Architects were privileged to work with John McGrath Auto Group and Kia to launch Australia’s first rebranded dealership setting the national standards for the continuation of Store Identity upgrades.