Australian Capital Territory
In 2021 KIA globally launched a bold reinvention of Corporate Identity and brand, including a new logo, change in strategic direction and new Store Identity. The new design philosophy Opposites United is inspired by nature, combining contrasting qualities and juxtaposing polar opposites to achieve a new outcome. This philosophy is notable in the contrast between the achromatic exhibition area and the warm sensibility of the customer area, with articulation that inspires movement between the two. These two distinct spaces are delineated and fused together by the emphatic red angled loop that balances dimensions and proportion. Open Principle Architects were privileged to work with John McGrath Auto Group and Kia to launch Australias first rebranded dealership setting the national standards for the continuation of Store Identity upgrades.
The Australian Institute of Architects acknowledges First Nations peoples as the Traditional Custodians of the lands, waters, and skies of the continent now called Australia.
We express our gratitude to their Elders and Knowledge Holders whose wisdom, actions and knowledge have kept culture alive.
We recognise First Nations peoples as the first architects and builders. We appreciate their continuing work on Country from pre-invasion times to contemporary First Nations architects, and respect their rights to continue to care for Country.
