Living Architecture is a new initiative from the Institute in partnership with PPG (Taubmans) that seeks to inspire, educate, and influence consumers around the value of working with an architect.
Living Architecture illustrates the collaborative relationships formed between architect and client, and why people should consider an architect for a new build, renovation, or extension instead of alternative choices.
The series aims to build public awareness about the incredible work that architects do, moreover, it’s about showcasing their point of difference – how an architect’s unique capabilities, experience and qualifications can genuinely change people’s lives through the buildings and spaces created for them.
Throughout the year we will release new episodes which will focus on residential and community-based projects that tell the story of human connection and contentment from architect designed projects.
We will be supporting Living Architecture with a significant social media and print advertising campaign in the coming months with the aim and hope of increasing consideration of our members’ services.
You can now watch the first episode directly from our YouTube channel or click the link below to see our dedicated Living Architecture page.
We hope you all enjoy the series!