Wurundjeri Woi-wurrung and Bunurong people of the Kulin Nation
Victoria
ImaginatioNation is an immersive children’s play and learning space. Facilities within the space fosters the imagination of people of all ages; children, parents, grandparents and care givers. The aim of the design is to create a refined, yet bold experience of ImaginationNation as a brand which also meets the needs its community.
The design transforms the retail tenancy into a multi-sensory world, balancing high energy play with calm relief through considered materials and lighting design.
The design celebrates the playful ethos of ImaginatioNation as a brand. Taking the brand and transforming it into expressions of spatial experience through joinery, portals, zones and spaces. Every moment creates opportunities of play, curiosity and use of the imagination – for children of all ages.
