Planning to win work in overseas markets

Alicia Brown is the director and founder of New Doors, a marketing agency with specific expertise and knowledge of the built environment. She is a qualified marketer with 18 years of experience working with architects, developers, engineers and other related consultants and suppliers.

Alicia works with clients to clarify their company vision and business growth objectives, crafting strategic marketing plans and activities that support these ends. With experience in marketing strategy, planning and implementation; market research; content development and tender response strategy and execution, she is passionate about helping clients navigate the challenges and opportunities presented by the dynamic built environment industry.

Whether you’re working methodically toward winning work overseas or assessing an unforeseen project opportunity, Alicia’s presentation will step you through a framework for sound planning and business decision making covering:

  • Which overseas markets and why?
  • Understanding overseas markets
  • Building a network
  • Building a profile
  • Bidding for work.

The lessons from this session are transferrable to winning work interstate, but also a great refresher on business development and strategic thinking generally.