Tasmania
The best intentions of organisations can be betrayed by the banality of their key public interactions in their customer service centre. This critical opportunity to choreograph a set of relations with customers is often blighted by a fitout that is as unsustainable as they are uninspiring.
StLukesHealth are an extraordinary organisation, one that prides themselves on being uniquely Tasmanian with an ambitious vision for Tasmania to become the healthiest island in the world.
This dual sense – distinctly Tasmanian but also healthy, safe and well-nurtured – led to the concept for their new flagship store to be a gathering space formed by a giant tree hollow. Blackheart Sassafras, a most unique and recognisable Tasmanian timber, and a hollow, a natural form of refuge in our forests. A meeting point between StLukesHealth and their community, the hollow inspires imagination and talks to a healthier and poetic connection to our island state.
Located in the heart of Hobart, our new StLukes Wellbeing Hub is an exciting space where we can deliver services and initiatives aligned with our vision of making Tasmania the healthiest island on the planet. With TERROIR’s expression of the interior landscaping and creative insertion of the blackheart sassafras feature wall, we now offer a center of calm for customer care, health education, and hosting health events. We worked closely with TERROIR to develop a unique interior identity that embodies our values as a brand, and assists us to engage with our members and the community in more meaningful ways.
Client perspective
The Australian Institute of Architects acknowledges First Nations peoples as the Traditional Custodians of the lands, waters, and skies of the continent now called Australia.
We express our gratitude to their Elders and Knowledge Holders whose wisdom, actions and knowledge have kept culture alive.
We recognise First Nations peoples as the first architects and builders. We appreciate their continuing work on Country from pre-invasion times to contemporary First Nations architects, and respect their rights to continue to care for Country.