Bringing the streets of Melbourne inside. When no brand is more Melbourne than Crumpler, seems only right to pull the bluestone street paving in the front door and allow the aqua Crumpler man mural to dance along the newly painted blue facade and move inward up all along the ceiling.
Everything about this vibrant transformation feels fresh and nostalgic for the brands origin story days as badass bike couriers. Even the display furniture and point of sale reference Melbourne’s street furniture, lionizing the gritty urban ornamentation of the place we call home. Scaffolding is wrapped in quintessentially Crumpler orange fabric, like a mini Christo, to frame mirrors that reflect and reinforce the decidedly exterior interior experience.
Wonder and delight are coupled with a comforting familiarity – it’s a street party and everyone is invited.
Chiara Hunwick, Interior Designer
Monique Woodward, Design Architect and Project Director
Zoe Diacolabrianos, Project Architect
Georgia Anne Harvey, Muralist
Guthike Watawala, Metal Framework
Crumpler Fitzroy Workshop, Fabric walls and fabric lights