Crumpler, Melbourne | WOWOWA Architecture

Crumpler, Melbourne | WOWOWA Architecture | Photographer: Tom Blachford

2023 National Architecture Awards Program

Crumpler, Melbourne | WOWOWA Architecture

Traditional Land Owners


Small Project Architecture
Shane Pierce
Tom Blachford
Project summary

Bringing the streets of Melbourne inside. When no brand is more Melbourne than Crumpler, seems only right to pull the bluestone street paving in the front door and allow the aqua Crumpler man mural to dance along the newly painted blue facade and move inward up all along the ceiling.

Everything about this vibrant transformation feels fresh and nostalgic for the brands origin story days as badass bike couriers. Even the display furniture and point of sale reference Melbourne’s street furniture, lionizing the gritty urban ornamentation of the place we call home. Scaffolding is wrapped in quintessentially Crumpler orange fabric, like a mini Christo, to frame mirrors that reflect and reinforce the decidedly exterior interior experience.

Wonder and delight are coupled with a comforting familiarity – it’s a street party and everyone is invited.

Victorian Architecture Awards Accolades
Shortlist – Small Project Architecture

We initially chose to work with WOWOWA on our first store design since relaunching the brand, as we were really drawn to their amazing use of colour. Our brand is all about fun, colour, bikes and the streets. WOWOWA came up with a concept that incorporated all these aspects and we were blown away. The design is so unique, striking, with sustainability in mind – everything that we’re about.

The process was seamless; such a great team to work with. We are excited to continue collaborating on future stores as we have really enjoyed the journey and happy with the result.

Project Practice Team

Chiara Hunwick, Interior Designer
Monique Woodward, Design Architect and Project Director
Zoe Diacolabrianos, Project Architect

Project Consultant and Construction Team

Georgia Anne Harvey, Muralist
Guthike Watawala, Metal Framework
Crumpler Fitzroy Workshop, Fabric walls and fabric lights

Connect with WOWOWA Architecture
Crumpler, Melbourne | WOWOWA Architecture | Photographer: Tom Blachford

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