Our tongue-in-cheek approach – a shopaholic’s dream – transformed this 20-year old department store into an ‘art mall’ worthy of the K11 brand’s portfolio.
A huge success since opening, K11 Wuhan in China proves that bricks-and-mortar retail can thrive with the right amenity-driven design, an inherent sense of fun and an eye on the future.
Verticality was one of the driving ideas behind the retail planning, encouraging visitors to go upward and explore. We achieved this by strategically placing vertical landmarks as well as floor specific landmarks throughout the mall, and also connecting to the adjacent mall via an external bridge.
And in line with K11’s approach to having the mall be the star attraction rather than the stores with every inch of space being used, we’ve designed the mall to have an ‘Easter egg’ type of surprise in every corner.
Hiko Siu, Designer
Jessica Sandford, Designer
Cyu Cheung, Designer
Natalie Cheng, Designer
Andrew Yip, Lead Designer
Carrie Ho, Project Lead