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Website copywriting 101 for architects

Your designs alone are not enough. You need words. The right words.

To attract better* clients you need the right messaging to connect with the right clients. And by connect, I mean truly connect—in an authentic, memorable, and meaningful way.

No design-speak. No archi-babble. No waffle.

Anyone can write, but copywriting is a real skill and takes years of experience. During this session you’ll learn practical copywriting skills you can immediately apply to your own practice. You’ll also discover:

  • Why words matter (hint: it’ll help you attract better clients).
  • 5 easy-to-action ways to improve your copy (PLUS real examples)
  • The biggest mistake architects make when writing their websites.
  • A simple way to make your practice stand out from every other architecture practice out there.
  • How to get prospective clients to immediately trust you.

Nikita Morell is a copywriter & marketing strategist for architects. She is on a mission to fight archibabble and help architects stand out from the sea of architectural sameness — so they can win more of the projects they really, really want.

*Better clients = ones who value good design

Speaker

Nikita Morell is a copywriter & marketing strategist for architects. She is on a mission to fight archibabble and help architects stand out from the sea of architectural sameness — so they can win more of the projects they really, really want.

With a degree in Marketing, Management and Sociology, Nikita worked for InDesign Magazine and as the Communications Manager at FJMT prior to establishing her copywriting and marketing consultancy business.