Your designs alone are not enough. You need words. The right words.
To attract better* clients you need the right messaging to connect with the right clients. And by connect, I mean truly connect—in an authentic, memorable, and meaningful way.
No design-speak. No archi-babble. No waffle.
Anyone can write, but copywriting is a real skill and takes years of experience. During this session you’ll learn practical copywriting skills you can immediately apply to your own practice. You’ll also discover:
- Why words matter (hint: it’ll help you attract better clients).
- 5 easy-to-action ways to improve your copy (PLUS real examples)
- The biggest mistake architects make when writing their websites.
- A simple way to make your practice stand out from every other architecture practice out there.
- How to get prospective clients to immediately trust you.
Nikita Morell is a copywriter & marketing strategist for architects. She is on a mission to fight archibabble and help architects stand out from the sea of architectural sameness — so they can win more of the projects they really, really want.
*Better clients = ones who value good design
Speaker
Nikita Morell is a copywriter & marketing strategist for architects. She is on a mission to fight archibabble and help architects stand out from the sea of architectural sameness — so they can win more of the projects they really, really want.
With a degree in Marketing, Management and Sociology, Nikita worked for InDesign Magazine and as the Communications Manager at FJMT prior to establishing her copywriting and marketing consultancy business.
