online: Social Media for Architects

Presented by Grace Dorman from The Social School

This practical intensive social media workshop will cover everything an architect will need to create an authentic and effective presence on Facebook, Instagram and LinkedIn. We’ll work through how to align your business goals with each type of content, optimising posts for maximum reach and run through all the tools to streamline the process and manage your time. The workshop will be practical and hands-on as we run through your workbook in conjunction with our devices to research our audience and provide actionable content-driven steps toward a simple and smart social media strategy.


Grace Dorman: Grace grew The Social School from the cliché of the kitchen table to a studio space in Collingwood, with many ongoing client relationships in the hospitality, homewares and creative industries. Now, her focus is growing and delivering social media training Australia-wide to help small businesses succeed.

Grace’s background includes work for clients like BONDS, Sheridan, Tetley, Freedom Foods, Jacob’s Creek, Nivea, and Sunbeam. She’s worked in strategy and editorial roles at AnalogFolk Sydney, The Works, Fonda Mexican, and littleBIG Marketing & P.R. Most recently, she worked for Andrew McConnell’s group of restaurants, strategising for and managing all 10 social media accounts.

Grace values high quality content designed to engage audiences and build powerful customer relationships. 

This workshop runs for 2 hours and is worth 2 formal CPD point on completion of the seminar activity . Please contact Tas Admin at the Tasmanian Chapter should you wish view this seminar for free.  

Competency Unit: Practice Management