Overview
Architext sales continued to grow steadily throughout the year and finished strongly with good sales at Christmas.
Architext Sydney’s slight decrease in turnover can be partially attributed to the increased presence of direct competition from larger bookshops. Architext Melbourne experienced a sharp increase from last year, partly attributable to its October sale, which helped maintain sales at a time when they usually sag. Architext Sydney manager Anne Proudfoot took the opportunity to attend the Frankfurt Book Fair and talk to our overseas suppliers, and generally see what we can look forward to in the next 12 months.
Highlights
A promotional highlight was the release of the enormous Phaidon Atlas of Contemporary World Architecture, which, with the cooperation of the chapters, was made available to all members at a special price.
Nearly 300 copies were distributed to members across Australia despite it weighing eight kilos.
Architext, both Sydney and Melbourne, were successfully involved in supporting book launches, lectures and seminars held throughout the year at Tusculum and other venues throughout both cities.
With the national promotion of the YBE, an interested public embraced architecture and design. This helped to boost sales and made us even more aware of the possibilities available to us in the future in selling to the general public.
The Way Ahead
Melbourne looks forward to hosting the 2005 National Conference, and both branches of Architext will continue to give its support to lectures, seminars and other events organised for overseas and local architects throughout the coming year. We will continue to make specialist books available to interstate and remote members through our website and mail order services.
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