Sponsorship over recent years has provided a healthy and stable source of income.
Since 1995, sponsorship revenue has grown by more than 50 per cent - in line with Australian sponsorship trends. Without this level of support, many of the RAIA’s events and activities would not have been possible.
During 2004, the RAIA Executive reviewed our practice of sponsorship-seeking.
The outcome was a nationally consistent approach, which offered two key benefits:
A name shift from sponsorship to corporate partners was the first change to be effected, reinforcing our basic principle of working as partnerships.
- reduced financial risk to core RAIA events and activities, and
- opportunities for current and potential sponsors to become involved in a nationally coordinated program.
The Way Ahead
Sustainability and Corporate Social Responsibility (CSR) are set to remain the two hot topics for 2005. The RAIA is committed to understanding more about the responsible business practices of its many sponsors and potential corporate partners, in an effort to deliver more integrated programs.
Managing the transition between the introduction of a corporate partners program and the RAIA’s current sponsorship practices requires a cooperative and considered approach by the RAIA members and staff.
The vision of a national corporate partners program has been well received by the marketplace, with the RAIA Executive remaining committed to enhancing existing relationships, particularly at the state, regional and local level.
The RAIA acknowledges the fantastic support received from our 70-plus sponsors around Australia in 2004. In particular, we thank our principal corporate partner BlueScope Steel, manufacturer of COLORBOND® steel.
In 2004, BlueScope Steel supported the RAIA National Architecture Awards program, the Student Biennale, the SONA publication Terra, and the States of Mind student conference.
The relationship between the RAIA and BlueScope Steel continues to strengthen. We are again proud to have them as our principal corporate partner for 2005.