Overview
HEAT Architecture is an international business initiative with a simple objective: to raise the international profile and export sales of Queensland architecture and related design businesses.
HEAT launched with the world-class architecture exhibition, Place Makers: Contemporary Queensland Architects, at Brisbane’s Gallery of Modern Art in August 2008. Since then, the Queensland Government’s Creative Industries Unit, in partnership with the Australian Institute of Architects, has been actively pursuing export opportunities through a range of highly targeted initiatives including:
- Generating global publicity in some of the world’s most prestigious architecture and lifestyle publications - such as Architectural Review, Monocle, Wallpaper, Cube, InDesign, The Financial Times, A+D+M. Architects and Interiors India, Panorama Spain, Architext and Architects Choice. This is just a small sample of the $6 million-plus in global publicity generated in countries such as the UK, the US, Spain, India, The Netherlands, Italy, France and Germany
- Leading a trade mission of 17 leading Queensland Architecture and related design businesses to the Shanghai World Expo in June 2010 - the largest creative industries trade mission ever undertaken by the Queensland Government
- Creating international awareness and demand for Queensland Architecture and related design through our presence at the Venice Architecture Biennale in 2008 and again in August 2010
- Establishing international speaking opportunities for our architectural talent at events such as the World Architecture Festival in Barcelona
- Conducting media familiarisation visits to Queensland enabling some of the most significant international architectural journalists to experience our projects first hand
- Creating high quality marketing collateral including HEAT publications, a DVD and media kits
HEAT has one key message: Queensland architects are environmentally responsive and responsible. Because of the depth of our architectural talent there is enormous potential for Queensland to respond to the global demand for environmentally responsive architectural and related design services and increase exports. HEAT encourages collaboration between Queensland architects and other international firms to secure major international commissions.
Architecture and related design comprise one of Queensland’s fastest growing creative industries sectors.
HEAT is an initiative of the Queensland Government through the Creative Industries Unit, Department of Employment, Economic Development and Innovation.
View Current Opportunities
For further information contact:
Elise Crocker
HEAT Program Manager
Creative Industries Unit
Department of Employment, Economic Development and Innovation
Level 10, 111 George Street,
Brisbane, Queensland, 4000
PO Box 15168,
City East Queensland, 4002
T +61 7 3224 2463
F +61 7 3225 8754
E elise.crocker@deedi.qld.gov.au
W www.deedi.qld.gov.au
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