Grand Designs Australia is one of the highest rating programs on the LifeStyle Channel this year. The season to date has been viewed by 1.6 million people.
The Institute advertising campaign on Grand Designs is anticipated to reach more than 600,000 viewers in the week beginning 29 November 2010 – capturing both Grand Designs Australia and Grand Designs UK viewers.
The campaign will significantly raise the profile of A+ practices and Find an Architect amongst Australian audiences and effectively reinforce these brands. The ads will run from November 2010 until the end of February 2011.